LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and streaming servi